The big AI loser is not Google, it’s Apple

Everybody is (rightfully so) banging on Google for missing the train on LLMs. Which is fair, after all, Google was probably the largest “text-based” company in the world. But on the other hand, they have a pretty big monopoly on ads and their business seems solid and safe for the next few years.

But what nobody seems to be mentioning Apple’s case. It has REALLY staggered in any sort of innovation.

In terms of LLMs and AGI, Apple was one of the first movers with Siri (earlier than Alexa), which, at the time, felt like pure magic. You could just talk to your phone, and it’d understand and act based on your commands.

But Siri was released in 2011, 11 YEARS AGO! and since then, it seems like nothing has changed. For example, I was cooking yesterday and had set a timer for the pasta. When the timer finished and I checked it, it was still hard, so I wanted to add a few more minutes. I asked siri “for how long did my last timer run?”, to which it responded “I can’t help you with that”. Still living in 2011.

I also remember Apple’s big industry revolution when they released ARKit, back in 2017. It was a big release, everybody was pretty hyped up at the time (Pokemon Go was released in 2016).

But since then, not much has changed, improved, or been incorporated to everyday’s life or products.

Heck, even Snapchat is taking on the AR B2B market, selling their solution to fashion retailers.

I think it’s fair to say that Apple hasn’t produced any meaningful innovation in the last 5 years (iPhone X all screen, no home button and ARKit were both released in 2017); which in tech-times feels like ages.

This post was automatically migrated from Medium. It still lives at: https://medium.com/@santiagobasulto/the-big-ai-loser-is-not-google-its-apple-8d3d3dd4f071